Nos variétés Les fraises Marionnet Label

Discover The Delicious World Of Mariguette Strawberries & Beyond!

Nos variétés Les fraises Marionnet Label

By  Myles McCullough

In a world saturated with fleeting food fads, can a simple strawberry truly command attention? Absolutely, especially when that strawberry is the Mariguette, a cultivar distinguished by its remarkable flavor and horticultural pedigree, earning it accolades from gourmands and growers alike.

The Mariguette, a prized remontant strawberry, is celebrated for its unparalleled taste profile. Its elegantly elongated fruits exhibit a vibrant orange-red hue, signaling the intensity of the remarkable sweetness within. This exceptional combination has firmly positioned the Mariguette as a "premium" selection in the coveted late-season market. Meticulous cultivation practices and a rigorous selection process ensure that each berry delivers a consistently delightful sensory experience, solidifying its status as a favorite among discerning consumers seeking unparalleled quality.

Information Type Details
Name Mariguette Strawberry
Type Remontant Strawberry Variety
Flavor Profile Remarkably Sweet, Exquisite Taste
Appearance Elongated Fruits, Brilliant Orange-Red Hue
Market Position "Premium" Variety within the late-season market
Cultivation Careful cultivation and selection process
Breeder Marionnet Label (France)
Key Characteristics Consistent Quality, Delightful Experience, Preferred by Discerning Consumers
Related Information Part of a broader innovation strategy by Marionnet Label, including the "Pink Star" portfolio.
Reference FreshPlaza Article

Building upon its success with the Mariguette, the esteemed French breeding company, Marionnet Label, has expanded its influence within the fruit industry through the strategic launch of the "Pink Star" portfolio, the most recent addition to the company's renowned selections. This bold initiative demonstrates a firm commitment to ongoing innovation and a deep-seated desire to provide consumers with a diverse and exciting range of high-quality fruit products. More than a mere branding exercise, the "Pink Star" initiative is designed to cultivate a comprehensive breeding program, initially featuring two distinct varieties: the Pandora (PBR MAR 506) and the Gaia (PBR MAR 502).

Company Name Earth Market France
Type of Business Socit par Actions Simplifie (Simplified Joint Stock Company)
Capital 745,604
Registered Office 601 Route de Gy, 41230 Soings-en-Sologne, France
RCS (Trade and Companies Register) Blois (900 725 144)
President (as of March 28, 2024) Agri Finest Company S.A. (Swiss law)
Focus Varietal Licensing, Distribution, and Marketing of Fruits
Key Products Mariguette strawberries, Pink Star (Pandora and Gaia raspberry varieties), and other premium fruit varieties
Parent Company Marionnet Label (Breeding company), Agri Finest Company
Website Link Earth Market - LinkedIn

The unveiling of the "Pink Star" label received significant attention at Fruit Attraction 2023 in Madrid, where the organic specialist, Berrynest, played a pivotal role. This successful collaboration underscores the critical importance of forming strategic partnerships within the ever-evolving fruit industry. Earth Market, serving as the varietal licensing, distribution, and marketing division of the renowned French breeder Marionnet Label, is responsible for the expert management of the "Pink Star" brand, further extending the breeder's sphere of influence within the competitive marketplace.

Detailed information concerning Earth Market France, including its comprehensive legal, financial, and business standing, is readily available through official reports. These meticulously compiled reports provide a transparent overview of the company's operations, including valuable financial ratings, assessments of default risk, comprehensive registered office details, profiles of both current and former management teams, and access to the most recent financial statements. Transparency is a cornerstone of the company's values, ensuring that stakeholders can access the essential information needed to make well-informed decisions.

The latest innovation from Marionnet Label, the "Marvella" strawberry, introduces another exciting possibility into the market. Earth Market, leveraging its expertise in varietal licensing and distribution, will manage its market entry. According to Mathilde Paignat, Marketing Director at Earth Market, the "Marvella" has been meticulously engineered for the specific demands of the French market, offering round, early-producing strawberries similar to the esteemed Clery variety, but with the added benefit of simplified cultivation. The initial trials have yielded exceptional results, with extensive testing conducted across diverse growing environments throughout France.

The exceptional adaptability of the Marvella, coupled with its potential for an early harvest, positions it strategically to capture a significant portion of the lucrative early-season market. The strawberry's desirable shape, coupled with its consistent performance characteristics, makes it a compelling option for both growers and consumers seeking consistent quality and reliable yields.

The ambitious "Pink Star" project represents a significant investment by Marionnet Label, dedicated to bringing the "Pink Star" brand to life. The project currently features two distinct varieties, both meticulously developed within Marionnet Label's breeding program. With initial volumes anticipated to arrive in the autumn, the overarching objective of Pink Star is to provide consumers with access to a reliable and consistently high-quality product. As the company explains, "We were looking for an excellent fruit and, above all, consistency in taste and regularity in a growing market for small fruits and healthy snacking."

The "Pink Star" initiative represents a fundamental shift for the company, moving beyond traditional branding strategies to embrace a comprehensive breeding program. Far more than a simple label, "Pink Star" embodies two distinct varieties: the Pandora (PBR MAR 506) and the Gaia (PBR MAR 502). These varieties are thoughtfully designed with efficient crop management in mind, making them ideally suited for year-round production. Moreover, the company is committed to upholding a legacy of 100 years of accumulated expertise, knowledge meticulously passed down to the current team of plant breeders at the Centre de Recherche et d'Innovation Vgtale (CRIV) of Marionnet Label in Sologne.

Marionnet Label's unwavering commitment to research and development is clearly demonstrated through its pivotal role as the R&D division of the Agri Finest Company group. With a century-long history of groundbreaking work, Marionnet, as both a breeder and nursery operator, proudly established the Centre de Recherche et d'Innovation Vgtale (CRIV), strategically located in Sologne, France.

Earth Market expertly manages the marketing and distribution of several strawberry varieties, including the flagship Mariguette. Since its introduction into the French market seven years ago, the Mariguette has solidified its position as a premium product from the Marionnet Label breeder. The Mariguette's exceptional quality is maintained through strict adherence to the rigorous specifications mandated by the promoting association, making it a truly exceptional choice for discerning consumers who prioritize quality and consistent excellence.

Among the key individuals spearheading the Earth Market initiatives are Willian Muoz and Mathilde Paignat. Willian Muoz serves as the primary contact person for Earth Market, ensuring seamless communication and efficient operations, while Mathilde Paignat expertly guides the company's marketing strategies in her role as Marketing Director.

The market landscape is undergoing a dramatic transformation, with a rapidly growing emphasis on environmental consciousness and ethical sourcing practices. This profound shift in consumer priorities is driving a surge in demand for businesses that prioritize sustainability and implement environmentally friendly operating procedures. Marionnet Label is acutely aware of this emerging trend and is strategically aligning its operations to meet these evolving consumer demands, positioning itself as a leader in the future of the fruit market. This proactive approach ensures that the company remains at the forefront of the industry, ready to meet the challenges and capitalize on the opportunities presented by this dynamic new era.

The "Mariguette strawberry" stands as a testament to the meticulous breeding and dedication of Marionnet Label. Its exceptional taste, combined with Earth Market's distribution expertise, has solidified its place as a premium offering in the market. In the ever-evolving world of agriculture and consumer preferences, the focus on sustainable practices and high-quality products, exemplified by the Mariguette and the "Pink Star" project, are setting the standard for future success.

The launch of the "Pink Star" project signifies more than just a new brand; it represents a strategic shift towards comprehensive breeding programs. With varieties like Pandora and Gaia, designed for efficient crop management and year-round production, Marionnet Label is building upon its century-long legacy of innovation.

Earth Market's role in varietal licensing, distribution, and marketing is crucial in bringing these innovations to consumers. Their expertise ensures that the Marvella strawberry, designed for the French market with its early harvest potential and ease of cultivation, can capture a significant share of the market.

Transparency and access to information are key values for Earth Market France. Official reports provide stakeholders with a comprehensive overview of the company's operations, including financial ratings, management details, and financial statements, enabling informed decision-making.

The organic specialist, Berrynest, played a pivotal role in unveiling the "Pink Star" label at Fruit Attraction 2023 in Madrid. This collaboration highlights the importance of strategic partnerships in the industry and Earth Markets role in extending Marionnet Labels influence.

The shift towards environmental consciousness and ethical sourcing is driving demand for sustainable practices. Marionnet Labels focus on this trend positions them well for the future of the fruit market.

The Marvella strawberry, another exciting addition from Marionnet Label and distributed by Earth Market, has been specifically designed for the French market, offering round, early-producing strawberries akin to the Clery variety but easier to cultivate.

The Marionnet Labels commitment to research and development, exemplified by the Centre de Recherche et d'Innovation Vgtale (CRIV), ensures a continuous stream of innovative products that meet market demands and consumer preferences.

Earth Markets expertise in varietal licensing and distribution, along with key personnel like Willian Muoz and Mathilde Paignat, drives the success of initiatives such as the Mariguette and "Pink Star" projects.

The enduring legacy and future direction of Marionnet Label and Earth Market underscore a dedication to innovation, sustainability, and consumer satisfaction, setting a high standard in the fruit industry.

The organic specialist, Berrynest, was present at Fruit Attraction 2023 in Madrid, playing a key role in unveiling the new "Pink Star" label. Earth Market, the varietal licensing, distribution, and marketing arm of the French breeder Marionnet Label, is managing the "Pink Star" brand, extending the breeder's influence within the market. This initiative showcases the collaborative nature of the industry and the importance of strategic partnerships in launching successful products.

Consumers are increasingly seeking fruits that not only taste great but are also produced with environmentally friendly and ethical practices in mind. Marionnet Label and Earth Market are positioning themselves to meet this demand, focusing on sustainable growing methods and transparent supply chains. The "Pink Star" project, with its emphasis on consistency and reliability, reflects a commitment to delivering high-quality products that consumers can trust.

With the "Marvella" strawberry, Marionnet Label is directly addressing the needs of the French market, providing a variety that is both easy to cultivate and delivers the early-season flavor that consumers desire. This targeted approach, combined with Earth Market's distribution expertise, ensures that the "Marvella" has the best chance of success.

Marionnet Labels continued investment in research and development through the Centre de Recherche et d'Innovation Vgtale (CRIV) demonstrates a long-term commitment to innovation. This dedication to creating new and improved varieties will help the company stay ahead in a competitive market.

The market is continually evolving, and Marionnet Label and Earth Market are adapting to these changes by prioritizing sustainability, quality, and consumer satisfaction. Their focus on innovation and strategic partnerships ensures that they will continue to be leaders in the fruit industry for years to come.

Nos variétés Les fraises Marionnet Label
Nos variétés Les fraises Marionnet Label

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Earth Markets Logan Hyperdome is Now Open! Earth Markets
Earth Markets Logan Hyperdome is Now Open! Earth Markets

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